About

Hello — I'm Mehmet Aksürmeli (马赫, commonly spelled Mehmet Aksurmeli without the diacritic — same person). I'm an export strategy and internationalization specialist based in Shenzhen, China, with an MSc.

For years I've helped small teams do what big companies take for granted: find the right B2B channels, communicate with customers across borders, and turn export from a lucky event into a repeatable system. My focus is export strategy and internationalization for small teams — teams that don't have a budget to waste on the wrong fair, the wrong ad, or the wrong guess.

That work has a name. I call it the More Global channel-first export system. It starts with a simple idea: before you spend a lira, a yuan, or a dollar on a trade show or a campaign, know exactly which channel reaches your buyer. Identify target countries, sales channels, and potential customers with data first. Then work the funnel in order — research, cold calls, visits, and only at the end the shows. Most companies run it backwards; that's the whole difference.

More recently I've been learning AI-led lead generation at International Trade AI (ITAI) — applying the same channel-first discipline to the new machines that find customers for you.

And today I also operate a small toy business of my own, run with a one-person-company (OPC) mindset. A coach who does — I practice the same principles of focus and sustainable growth I write about here.

This site is my space to share what I'm learning: export strategy, international sales, and the simple, proven methods that help small teams go further. Thanks for stopping by.